Store Branding

Artifact is a branding and identity project for a newly opened art store in the Dogtown area of Des Moines. Inspired by local landmarks and symbols, the project creates a cohesive visual identity that reflects the city’s artistic community. The branding system was applied across storefront signage, brochures, letterhead and business cards, poster displays, stickers, and tote bags to establish a recognizable and engaging brand presence.